Traditionally, Mercedes-Benz customers experience the brand ambassadors Martin Kaymer and Bernhard Langer as well as Rickie Fowler, brand ambassador for Mercedes-Benz USA, at exclusive meet & greets. This year sees the 30th anniversary of Bernhard Langer's first Masters victory in 1985. Last year, despite being ill during the week of the Tournament, he still tied for 8th place. “The 1985 Masters was certainly one of the most important milestones in my career. You spend years with the ambition of winning that first major. That is what every professional dreams of, and once you have achieved it, it takes you to a new level. There are many great golfers who have played on tour, but only so many have won majors”, says Bernhard Langer. Martin Kaymer starts out as the reigning US Open champion, while Rickie Fowler will be looking to improve on last year's finish at the Masters (T5).
Mercedes-Benz will provide all players and selected guests of the Augusta
National Golf Club with an exclusive vehicle service for the week of the
Tournament. Each of the brand ambassadors will drive a Mercedes-Benz GL
450 during the Tournament week, with the vehicle fleet also including S-Class
Mercedes-Benz's involvement in professional golf dates back to the 1980s.
Having been an International Partner of the Masters Tournament in Augusta
from 2008 to 2013, Mercedes-Benz has been one of three Global Sponsors since 2014. Thanks to its association with the PGA of America, which has existed since 2010, the brand with the star is represented as Official Vehicle and Official Patron at the PGA Championship, the Senior PGA Championship and the Ryder Cup. In 2011, Mercedes-Benz's involvement in golf was extended to include a partnership with The Open, the world's oldest golf tournament. Mercedes-Benz also sponsors numerous amateur and professional tournaments at national level.