For the ceremonial handover of the Claret Jug, the legendary trophy of The Open Championship, defending champion Phil Mickelson was driven to the club house in the S-Class Coupé to hand the trophy over to Peter Dawson, Chief Executive of The R&A. As part of the official shuttle service for The Open Championship and The R&A and its guests, Mercedes-Benz will be primarily providing models from the S-Class. At the vehicle exhibition in the tournament grounds, spectators will also be able to experience first-hand the new S-Class Coupé, GLA and C-Class, among other vehicles. The new S-Class Coupé, which is due to celebrate its market launch in September, combines the classic proportions of a sporty, large coupé with modern luxury and trendsetting technology.
From the very outset Mercedes-Benz has used its partnership with The Open Championship as a further highlight to benefit customers. As part of the MercedesTrophy, the company's own global premium golfing tournament for amateurs, all of the participants take part in the "Drive to the Major" competition, the so-called "Straightest Drive". During the week of the Major, qualifying golfers play for a coveted spot in the Monday After Event, which takes place immediately after The Open Championship – on the very same course on which the golfing legends and professionals have played just the day before. In addition, as guests of Mercedes-Benz they also enjoy the opportunity to experience an unforgettable week at The Open Championship.