Mercedes-Benz and fashion

Events and Sponsorships


Mercedes-Benz and Fashion

Events and Sponsorships


Mercedes-Benz and Fashion

The Mercedes-Benz brand has established itself as the premier automotive partner of global fashion, following 22 years of commitment to the industry. Currently supporting over 60 fashion platforms globally, including title sponsorship of Mercedes-Benz Fashion Weeks in Sydney, Milan, Amsterdam and Istanbul, Mercedes-Benz is proud to again align with New Zealand fashion week in 2017.

The brand’s contribution to fashion draws on the unique parallels that exist between the industries. Both the luxurious automotive and fashion worlds recognise passion, style, avant-garde design, high quality materials and first-class technical innovations as the factors most critical for success.

New Zealand Fashion Week 2017

28th August – 3rd September 
ANZ Viaduct Events Centre, Auckland

Mercedes-Benz New Zealand is proud to be the official automotive partner, and elite sponsor of New Zealand Fashion Week for a fourth year running.

New Zealand Fashion Week is the leading fashion event in New Zealand, setting the aspirational and economical benchmark for this country’s fashion industry. It promotes the creativity and innovation of our hugely talented local designers and is arguably the country’s most glamorous event. New Zealand Fashion Week offers designers the platform on which to build their identity by showing something outstanding and inspiring. It gives designers a chance to think beyond functionality and edit collections for maximum visibility and international recognition. 

New Zealand Fashion Week is a hub for all facets of the industry to meet, swap ideas, and consider upcoming trends. An exciting atmosphere is generated by elements of theatre and drama, with often flamboyant international media and buyers in attendance, most of New Zealand’s fashion, lifestyle and news media are well represented and street-style photography and fashion bloggers create engaging and inspiring conversation.