Mercedes-Benz and Fashion

Events and Sponsorships


Mercedes-Benz and Fashion

Events and Sponsorships


Mercedes-Benz and Fashion

For 25 years, Mercedes-Benz has been a dedicated supporter of the fashion industry, sponsoring select fashion weeks and events internationally, devising programs to support emerging designers and creating high-profile, global fashion campaigns.

Mercedes-Benz New has been an elite and official automotive partner of New Zealand Fashion Week since 2014. For the past six years, this premiere fashion event has provided an ideal platform to engage the Mercedes-Benz Presents designer initiative which sees the brand partner with a leading New Zealand designer each year.

Dame Trelise Cooper was the inaugural recipient of the NZ accolade and since then Mercedes-Benz has worked with Kate Sylvester, Harman Grubiša, Zambesi, Knuefermann and most recently Paris Georgia.

In addition to the Presents programme, Mercedes-Benz has engaged the on ground audience through highly visible and unique activation spaces, and chauffeured delegates and VIPs to and from the event in an exclusive fleet of luxury vehicles.