Friend of the brand: Richie McCaw

Events and Sponsorships


Friend of the brand: Richie McCaw

Events and Sponsorships


Friend of the brand: Richie McCaw

In 2016 Mercedes-Benz was thrilled to welcome Richie McCaw, one of New Zealand’s greatest ever sporting icons, into its ‘Friend of the Brand’ programme.

The Mercedes-Benz brand is synonymous with high-end global sport and lifestyle partnerships, following dedicated ongoing support to the worlds of Golf, Formula 1, Food and Fashion. The alignment with Richie McCaw continues the philosophy of aligning with the very best in-class; and sees Mercedes-Benz partner with a New Zealand sporting icon for the first time. Richie is arguably New Zealand’s most widely recognised and highly acclaimed sporting idols, whose achievements both on and off the field truly transcend sport.

Richie McCaw’s outstanding commitment to New Zealand Rugby, iSPORT Foundation charity and to New Zealand has also seen him recognised as the 2016 New Zealander of the Year. His vehicle of choice is the new Mercedes-Benz GLE 350 d. The technology, spaciousness and comfortable ride this vehicle offers, perfectly suits his busy lifestyle.