Kate Hill is in full bloom

Kate Hill is in full bloom at the Spring Racing Carnival.

Is being in the business of flowers as romantic as it sounds? Kate Hill shares some of the realities and talks about how the Mercedes-Benz Vito helps the team meet competing deadlines, especially during the Spring Racing Carnival.  

It’s been almost 20 years since Kate Hill helped out a florist friend and found her calling. Taking some principles of the interior design career she had started, and mixing this with her passion for fashion and culture has enabled Hill to become one of Melbourne’s most respected floral designers. Today, Hill and her team assemble floral works of art for weddings, fashion houses, hotels, celebrities and corporate clients.

Come October, her team will ferry bespoke arrangements to Flemington Racecourse in her Mercedes-Benz Vitos. Planning for marquee flower design begins as early as August. ‘Corporations engage interior architects to design their spaces. We are given a brief for floral requirements,’ Hill explains. Once this essential marquee adornment has been completed, staff will return frequently to refresh the flowers. Drivers will also deliver buttonholes or ‘boutonnières’ to private clients all over Melbourne.

Catering to clients’ needs with precision requires a great deal of planning, but what’s more important is the relationships that Hill has built that enable her to source the most beautiful products. ‘We have amazing suppliers that bend over backwards for us. If we’re in need of a particular variety, such as peony roses, they help us to get hold of the best,’ she admits.

But the rest of the business doesn’t stop for the Spring Racing Carnival. During this time, the regular components of her work continue – private clients require bouquets and wedding season is in full swing. For weddings, a Vito will be filled with flowers for the bridal party first. ‘They will run out with the flowers to the bride and groom at their locations in hotels or homesteads, then they zip back and fill the van with flowers, set up at the venue and return again,’ she explains.

She adds that the Vito is an extension of her brand’s values of quality and design. ‘We love the Vito. My staff feel safe driving it and above all else, it feels car-like,’ she says.

No matter how busy she is, Hill never fails to consider the foundation of her business: relationships. ‘We help people speak when words fall short. Being chosen to fulfil any order is an absolute honour no matter the occasion. It really is lovely seeing so many people communicating their love and affection with flowers,’ she concludes. 

To experience the Vito for yourself, book a test drive today.