When McDonald’s NZ decided to take its McCafé on the road to festivals and concerts around the country last year, it didn’t need to look any further than the Mercedes-Benz Sprinter... and for obvious reasons.
According to Sophie Wardrop, Senior Brand Manager, McDonald’s NZ, quality was seen as one of the key factors in its decision to use Mercedes-Benz Vans for its foray into creating a mobile McCafé. And what better way to support this message than deliver quality coffee to its consumers around New Zealand.
"The focus on quality is a key throughout the McCafé venues, from high class baristas, to quality coffee beans and machinery. So it was only a natural fit that McCafé chose the Sprinter Cab Chassis 516 Long Wheelbase with its outstanding reputation for operational reliability, as its quality support vehicle to take the McCafé brand to NZ." effused Sophie. The original brief of the project was to make McCafé accessible to those areas that might not have experienced what McCafé has to offer.