An immersive trackside experience

With expansive, unobstructed views of Turns nine and 10 – the fastest corners on the flowing Albert Park circuit – the Mercedes-AMG Lounge offered an immersive trackside experience.

Formerly known as the Mercedes-Benz Star Lounge, the freshly reinvigorated, dynamic space mirrors the sporty sophistication of the Mercedes-AMG line-up. The spacious interior flowed seamlessly to a purpose-built deck and new viewing platform. Guests were also given exclusive access to a brand-new grandstand built next to the lounge – bringing them closer to the sights and sounds of the intense on-track action.

Outstanding catering and full bar service elevated the spectator experience, while an adjacent super screen meant guests didn’t have to tear themselves away from the action in order to enjoy their food and beverages.

They also had the opportunity to learn about the technical side of F1 from members of the Mercedes-AMG F1 PETRONAS team, who were in attendance over the weekend to give guests further insight into the team and the race.

Guests heard from some of biggest names in motorsport. On Thursday, March 21, Lewis Hamilton and George Russell attended an exclusive event at the Mercedes-AMG lounge, hosted in partnership with Vogue Australia, for a casual Q&A with journalist Hannah Hollis. Over the course of the weekend, interviews were also held with Mercedes-AMG F1 PETRONAS team CEO Toto Wolff, retired British racing driver and 13-time grand prix winner David Coulthard, and FIA F1 Safety Car driver Bernd Maylander.

The highly sought-after experience at the Mercedes-AMG Lounge was available to brand customers by invitation only, and attended by the likes of five-time Australian MotoGP world champion Mick Doohan.

In the thick of the action

After making its spectacular debut at the 2023 F1 Australian Grand Prix, the Mercedes-AMG Grandstand was back by popular demand.

The 800-seat grandstand provided ticket-holders with an uninterrupted view of the action at Turns nine and 10, augmented by two giant screens to capture replays and action at other parts of the Albert Park circuit.

Adjacent to the grandstand, the Mercedes-AMG precinct offered relaxed outdoor dining areas, first-class catering and bar facilities.

Together, the Mercedes-AMG Lounge and Mercedes-AMG Grandstand gave attendees of this year’s adrenaline-fueled Australian Grand Prix a coveted experience, putting them in the heart of the action and providing unparalleled access to the thrill of F1 racing.

The Mercedes-AMG PETRONAS F1 team will be in action again at the next round of the 2024 Formula 1 season, taking place at Japan’s iconic Suzuka circuit from April 5–7.

Discover the Mercedes-AMG C 63 S E PERFORMANCE F1 Edition.