The aim of our design philosophy is to create clear forms and sensual surfaces that stage high-tech and at the same time arouse emotions. In this way, we not only create "the world's most desirable cars", we also develop the design-strategic foundations for the luxurious identity of Mercedes-Benz and its sub-brands and translate them into a concrete aesthetic. This is how we create timeless icons, such as the Mercedes-Benz 300SL, which already shaped traditional luxury back then. We are transforming this into the modern age with products such as the S-Class and the EQS.