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The groundbreaking Mercedes-Benz VISION AVTR blurs the boundaries between luxury vehicle and living being in an entirely new way. This feat of forward-thinking design is the result of a global partnership with the AVATAR team, inspired by the world of Pandora and embodying the vision of Mercedes-Benz designers, engineers and trend researchers across the world. In the ecosystem of the future, the VISION AVTR is at the forefront of sustainable luxury - designed both as an extension of the human body, and a tool to explore and communicate with the environment around us. It’s time to discover the vision of tomorrow.

The VISION AVTR is a truly immersive experience that combines interior, exterior and UX design on an unprecedented scale. The vehicle recognises the driver by their heartbeat and breathing, creating a biometric connection between the two. The traditional steering wheel is replaced by a multifunction control element in the centre console, that comes to life with a single touch. The curved display module increases the driver’s awareness of their environment, while the distinctive inside-out design connects the structure to the living being within. With its intuitive and organic design language, the VISION AVTR offers a visionary outlook on the design of the future – where human, machine and nature are one.

Sustainability is key in the VISION AVTR, reinforcing the link between humans and nature in a way that’s never been seen before. Revolutionary materials like vegan DINAMICA® leather – made from recycled clothing and PET bottles – seamlessly combine luxury with sustainability. While the powerful battery is 100% recyclable and can be fully charged in just 15 minutes. Add to this the reptilian ‘bionic flaps’, the intuitive connection to the driver and the ability to move sideways in a crab-like movement thanks to individually-controlled wheels, and it’s easy to see how the VISION AVTR is both inspired by, and considerate of nature.

Concept or Future Vehicles