MB & golf

Events and Sponsorships


Mercedes-Benz and Golf

Events and Sponsorships


Mercedes-Benz and Golf

Mercedes-Benz and golf share a long history and a mutual passion for ‘the perfect drive’. Our partnerships with the most prestigious golf tournaments around the globe include The Masters, The Open Championship and the PGA Championship. At a national level the MercedesTrophy, an amateur tournament held exclusively for customers, reinforces the Company’s commitment to the sport in New Zealand. 

Golf


MercedesTrophy – Dedicated to the Perfect Drive

Golf


MercedesTrophy – Dedicated to the Perfect Drive

Events and Sponsorships - Mercedes Trophy

The MercedesTrophy is an exclusive series of invitational golf tournaments conducted around the world and has been running since 1989. The journey begins with an invitation from your Mercedes-Benz dealer to take part in one of nine local golf days with the top qualifiers moving on to the National Final.

The 2018 MercedesTrophy local tournaments began at the Napier Golf Club in February, and continued around the country until early April with the top qualifiers receiving an invitation to play at the National Final in Millbrook, Queenstown. Held at one of New Zealand’s premier golf courses, the National Final saw 24 customers compete for the exclusive opportunity to represent New Zealand at the MercedesTrophy World Final in Stuttgart, Germany in October this year.

We wish team New Zealand all the very best!

Email mbnz.events@daimler.com for further information.

Thank you to our event partners, Mercedes-Benz Financial and Cathay Pacific – with their generous support the MercedesTrophy tournament is a truly remarkable experience.

Golf


Major tournaments

Golf


Major tournaments

The Masters in Augusta

This prestigious golf tournament takes place every year in April, opening the major tournament season. Ever since 1934 the golfing elite of the world has met at the Augusta National Golf Club in the US State of Georgia to measure forces on one of the hardest par 72 courses of the US PGA tour. The winner not only wins fame and a lifelong membership in the renowned Augusta National Club, but also the coveted Green Jacket.

The history of The Masters Tournament in Augusta can be felt everywhere. A famous example is the "Eisenhower Tree" on the 17th fairway. Former US president Dwight D. Eisenhower hit the tree so many times that, in his frustration, he officially requested that it be removed. The request was refused, but the tree was named after him.

Through its particular history, the Masters tournament uniquely combines sport perfection with tradition. Values upheld by Mercedes-Benz, too. That's why Mercedes-Benz supports the Masters tournament since 2008 with full conviction.


The Open Championship

The Open Championship has been held in Britain since 1860. It is the only Major to be held outside the United States, and is also known as the "British Open". The term "open" refers to the fact that amateurs can participate in the tournament along with professionals.

Mercedes-Benz increased its support of both professional and amateur golf by becoming an official patron of The Open in 2011. Through the local MercedesTrophy tournament, amateur golfers from New Zealand get the opportunity to compete in The Open. “Drive to the Major” is a segment of the National Final where the winner of a straightest-drive competition wins an all-inclusive trip, including entry to the tournament, courtesy of Mercedes-Benz.


PGA Championship

The PGA Championship is the last major tournament of the calendar year played in mid-August. In its 90-year-long history the PGA Championship has grown into one of the greatest sporting events, with over 250,000 people visiting the fairways, to marvel at the skill of the world’s greatest golfers.

Mercedes-Benz has been an official patron of The PGA of America since 2009. Through this partnership Mercedes-Benz supports world-class events, player development and philanthropic outreach. Mercedes-Benz is also a partner of the Senior PGA Championship, which has been held continuously since 1937, making it the longest-standing Major in the field of Senior golfing.