Design & Style


For Dina Broadhurst, luxury begins with a feeling.

16 December 2021

The Australian mixed-media artist turned her creative gaze to the GT Black Series for a unique collaboration with Mercedes-Benz New Zealand.

Design & Style


For Dina Broadhurst, luxury begins with a feeling.

16 December 2021

The Australian mixed-media artist turned her creative gaze to the GT Black Series for a unique collaboration with Mercedes-Benz New Zealand.

Dina Broadhurst with artworks of the Mercedes-AMG GT Black Series

Mercedes-Benz New Zealand collaborated with Dina Broadhurst to mark the New Zealand launch of its GT Black Series, commissioning six original collage prints of the vehicle to gift each of the six new owners. Image: Emily Abay.

Synonymous with large-scale depictions of luxury fashion and pop culture talismans, Dina Broadhurst’s craft is shaped by a marriage of photography, digital manipulation and physical collage.

A self-described “appropriation artist”, her pieces encompass numerous elements that, when added or removed, unveil more of the work’s overarching narrative or message. Frequent themes include desire, mystery, consumerism and human emotion.

“The layering of messages, the layering of the iconography – I add what I think is the ‘feeling’ to an image,” Dina explains of her creative process. “A lot of people who own my work see things totally different to what I thought my message was, or I’ll see a new message later that I found in the work. That’s the fascinating thing with art – it’s constantly revealing and unravelling.”

Mixing messages

Harnessing her degree in visual communications, alongside a Bachelor of Fine Arts and Bachelor of Interior Design, Dina draws upon her professional experience in the world of advertising to shape her practice. “[My pieces] definitely comment on advertising, luxury brands, the fashion world, how we receive messages, how messages are developed to make us think. That all comes into play.”

Dina Broadhurst with artworks of the Mercedes-AMG GT Black Series

“A lot of people who own my work see things totally different to what I thought my message was, or I’ll see a new message later that I found in the work,” Dina says. “That’s the fascinating thing with art – it’s constantly revealing and unravelling.” Image: Emily Abay.

Dina says she adopts a hunter-gatherer style mindset when creating a new work, seeking inspiration from both her past and her surroundings. “I’m such a collector of things, even little quirky things, and I find beauty in colour and shape. It doesn’t have to be something perfect.” From there, she methodically pieces together manipulated still images with found objects and painted elements to achieve her desired thematic cohesion.

It is this approach that inspired a recent collaboration with Mercedes-Benz New Zealand to mark the New Zealand launch of the GT Black Series. Mercedes-Benz New Zealand commissioned Dina to create six original collage prints of the vehicle to gift to each of the six new New Zealand owners of this highly exclusive vehicle.

For Dina, an AMG owner herself, the creative partnership was an obvious fit. “I got to experience the [GT Black Series] first-hand and the speed, and be on a real racetrack,” she reflects. “It was such a thrill and unique experience. All the detail, and the technology – it was really amazing.”

Dina started each piece with a photograph of the vehicle. “With that I go into my digital space, which is adding all my elements – mainly floral, glitter, metallic elements, gold leaf. I manipulate the image using these icons of my art style.”

Dina Broadhurst with artworks of the Mercedes-AMG GT Black Series

Dina utilised the specific paint featured on each vehicle to contrast its elegant form and functionality against her own interpretations of femininity and desire. Image: Emily Abay.

In paying homage to the GT Black Series, Dina also utilised the specific paint featured on each vehicle to contrast its elegant form and functionality against her own interpretations of femininity and desire.

“It just really enhanced the exclusivity of the vehicle and these very customised artworks,” she says. “Not only the photographic print, the collage elements on top and the digital creation of the artwork, but using the vehicle’s paint by hand gives it that very luxurious uniqueness.”

Each work bears the artist’s signature and the vehicle identification number. “The V8 Biturbo badge, which is unique to the car, was also applied as part of the signature on the physical artworks as well, like a physical badge,” Dina explains. “It’s very special.”

Sense of place

The six original collage prints were brought to life in the artist’s multi-use CASA Studio – a historic waterside property in Sydney’s picturesque Vaucluse that encompasses a gallery, studio and residential dwelling. “I’d been looking for a space for a while and this one incredibly came up. It was only meant to be short-term and we’ve been very lucky to be able to extend our time there,” she says.

“It’s not a typical rental, it’s a place that is actually being developed and knocked down, and we’re the last people who’ll be in the house as we know it … it also gave us the freedom to rip up the carpets and use it as a studio, and get paint on the floors, and allow other people through the home to do their creative endeavours, too. It’s a beautiful memory to have.”

Dina Broadhurst with artworks of the Mercedes-AMG GT Black Series

Dina brought the six original collage prints to life in her CASA Studio – a historic waterside property in Sydney’s picturesque Vaucluse. Image: Emily Abay.

This sense of place, memory and the sentiments associated with it are important for Dina. For her, this is the true meaning of luxury.

“I define luxury as the feeling you get from something,” she explains. “It’s not even about the price point … it’s special to you, or that it has a special memory, or the craftsmanship is beautiful. Something you don’t just see as a necessity, but something you’re proud of, something you want to show off, something you want to pass down to someone in your family.

“When I buy a luxury item from a designer, I feel very proud because I feel that person, that craftsmanship, that history of the brand. It’s deserving of what I’ve worked hard for because they’ve created this beauty, and they’ve created something that’s special.”

Discover the powerful Mercedes-AMG GT Black Series, the closest that Mercedes-AMG has come to building a racing car for the road.

By Victoria Pearson